at Google ScholarTitle data
Pastoors, Dominic C. ; Baier, Daniel:
Customer Journey Based Valuation : Modeling the Fundamentals of Customer Journey Value.
2018
Event: EMAC 2018
, 29.05.-01.06.2018
, University of Strathclyde, Glasgow, UK.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Apr 2018 08:22 |
| Last Modified: | 22 Oct 2019 12:13 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/43434 |