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Hartlieb, Sven ; Loy, Thomas ; Eierle, Brigitte:
The Effect of Generalized Trust and Civic Morality on Cost Stickiness :
Cross-Country Evidence.
2018
Veranstaltung: 41st Annual Congress of the European Accounting Association
, 29.05.2018-01.06.2018
, Mailand, Italien.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung
,
Vortrag
)
Abstract
We investigate the impact of informal social attributes on cost behavior. More specifically, we examine the effect of generalized trust (trust in others) and civic morality (self-reported trustworthiness) on cost stickiness. Using a large international sample from 56 countries, we find that generalized trust significant-ly increases cost stickiness, while civic morality is not statistically associated with cost behavior. This study makes a significant contribution in understanding cost asymmetry differences across the globe. Our results further complement prior research which has found, to the contrary, that trust and cost stickiness are negatively associated at the local level. Hence, our study corroborates the importance of distinguishing between local social capital and global generalized trust concerning their effect on economic outcomes.