ERef Bayreuth

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How do consumers experience the emotional rollercoaster? : A smartphone app to measure emotions continuously

Title data

Stieler, Maximilian ; Kriegl, Bettina:
How do consumers experience the emotional rollercoaster? : A smartphone app to measure emotions continuously.
In: Transfer, Werbeforschung & Praxis. Vol. 64 (2018) Issue 2 . - pp. 43-53.
ISSN 1436-798X

Further data

Item Type:	Article in a journal
Refereed:	Yes
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 300 Social sciences, sociology and anthropology 300 Social sciences > 330 Economics
Date Deposited:	20 Jul 2018 08:53
Last Modified:	11 Jul 2023 07:56
URI:	https://eref.uni-bayreuth.de/id/eprint/45150