at Google ScholarTitle data
Hawlitschek, Florian ; Teubner, Timm ; Gimpel, Henner:
Consumer Motives for Peer-to-Peer Sharing.
In: Journal of Cleaner Production.
Vol. 204
(2018)
.
- pp. 144-157.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2018.08.326
Abstract in another language
Contemporary e-commerce platforms enable the exchange of idle resources among private individuals directly from peer to peer. The success of peer-to-peer sharing platforms largely depends on the capability of platform providers to understand the users' motives for engagement. To investigate the relative importance of consumer motives for and against peer-to-peer sharing, we develop a theoretical model based on a comprehensive set of potential consumer motives. We validate our model by means of a survey among 745 participants. Our findings suggest financial benefits, trust in other users, modern lifestyle, effort expectancy, and ecological sustainability as the five most important drivers and prerequisites of platform usage intentions. Based on our findings, we suggest directions for future research on peer-based sharing and discuss implications for both theory and practice.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | Sharing economy; Peer-to-peer sharing; Online marketplaces; Online consumer behavior; Survey research; Structural equation modeling |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 13 Sep 2018 06:36 |
| Last Modified: | 30 Jun 2022 13:04 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/45766 |