at Google ScholarTitle data
Popp, Bastian ; Horbel, Chris ; Germelmann, Claas Christian:
Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors : Insights From Two Prototypical Communities.
In: International Journal of Sport Communication.
Vol. 11
(2018)
Issue 3
.
- pp. 339-368.
ISSN 1936-3915
DOI: https://doi.org/10.1123/ijsc.2018-0082
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 01 Oct 2018 08:58 |
| Last Modified: | 01 Oct 2018 08:58 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/45936 |