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Dynamic effects of user- and marketer-generated content on consumer purchase behavior : Modeling the hierarchical structure of social media websites

Title data

Scholz, Michael ; Schnurbus, Joachim ; Haupt, Harry ; Dorner, Verena ; Landherr, Andrea ; Probst, Florian:
Dynamic effects of user- and marketer-generated content on consumer purchase behavior : Modeling the hierarchical structure of social media websites.
In: Decision Support Systems. Vol. 113 (2018) . - pp. 43-55.
ISSN 1873-5797
DOI: https://doi.org/10.1016/j.dss.2018.07.001

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 17 Oct 2018 06:49
Last Modified: 17 Oct 2018 06:49
URI: https://eref.uni-bayreuth.de/id/eprint/46055