Title data
Stieler, Maximilian ; Germelmann, Claas Christian:
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem.
In: Marketing : ZFP.
Vol. 40
(2018)
Issue 4
.
- pp. 30-43.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2018-4-30
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
Date Deposited: | 15 Nov 2018 09:23 |
Last Modified: | 15 Nov 2018 09:23 |
URI: | https://eref.uni-bayreuth.de/id/eprint/46325 |