at Google ScholarTitle data
Popp, Bastian ; Germelmann, Claas Christian ; Jung, Benjamin:
We love to hate them! : Social media-based anti-brand communities in professional football.
In: International Journal of Sports Marketing and Sponsorship.
Vol. 17
(2016)
Issue 4
.
- pp. 349-367.
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-11-2016-018
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Feb 2019 13:23 |
| Last Modified: | 19 Feb 2019 13:23 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/47474 |