Title data
Schreiner, Timo ; Rese, Alexandra ; Baier, Daniel:
Recommender systems for personalized advertising : Success factors for designing product recommendations from a customers’ perspective.
2019
Event: 6th European Conference on Data Analysis (ECDA2019)
, March 18-20,2019
, Bayreuth, Germany.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 07 Mar 2019 09:25 |
| Last Modified: | 28 Aug 2024 05:21 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/47870 |

at Google Scholar