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Chatbots in Customer Communication : How to Measure Their Acceptance?

Title data

Rese, Alexandra ; Ganster, Lena ; Baier, Daniel:
Chatbots in Customer Communication : How to Measure Their Acceptance?
2019
Event: 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019) , July, 8-10, 2019 , Tallinn, Estonia.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Mar 2019 09:40
Last Modified: 07 Mar 2019 09:40
URI: https://eref.uni-bayreuth.de/id/eprint/47882