at Google ScholarTitle data
Heidemann, Julia ; Klier, Mathias ; Landherr, Andrea ; Probst, Florian:
Ökonomische Potenziale einer Online-Kundenwertanalyse zur gezielten Kundenansprache im Internet.
In: Mattfeld, Dirk Christian ; Robra-Bissantz, Susanne
(ed.):
Multikonferenz Wirtschaftsinformatik 2012 : Tagungsband der MKWI 2012. -
Berlin
: Gito
,
2012
. - 13 S.
ISBN 978-3-942183-63-5
DOI: https://doi.org/10.24355/dbbs.084-201301241359-0
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics Research Institutions |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 14 Mar 2019 08:51 |
| Last Modified: | 13 Apr 2022 06:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/47978 |