at Google ScholarTitle data
Held, Johanna ; Germelmann, Claas Christian:
Deception in consumer behavior research : A literature review on objective and perceived deception.
In: Projectics = Proyéctica = Projectique.
(2018)
Issue 21
.
- pp. 119-145.
ISSN 2032-0043
Official URL: 
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 25 Mar 2019 10:16 |
| Last Modified: | 13 Jan 2023 08:53 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/48430 |