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Homo Digitalis und seine Rituale : von Digitalen Höhlen und Geschichten am E-Lagerfeuer

Title data

Germelmann, Claas Christian ; Huber, Martin ; Neder, Pablo:
Homo Digitalis und seine Rituale : von Digitalen Höhlen und Geschichten am E-Lagerfeuer.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 65 (2019) Issue 2 . - pp. 24-30.
ISSN 1436-798X

Further data

Item Type: Article in a journal
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 21 Jun 2019 06:59
Last Modified: 30 Jun 2022 06:50
URI: https://eref.uni-bayreuth.de/id/eprint/49651