ERef Bayreuth

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„Mia san Mia“ vs. „Echte Liebe“ : Co-Creation von Brand Meaning im Sport

Title data

Neder, Pablo:
„Mia san Mia“ vs. „Echte Liebe“ : Co-Creation von Brand Meaning im Sport.
2019
Event: DWG-Workshop Sport und Marketingkommunikation , 26.09.2019 , Bayreuth.
(Conference item: Workshop , Speech )

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Further data

Item Type:	Conference item (Speech)
Refereed:	No
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences 300 Social sciences > 330 Economics
Date Deposited:	06 Aug 2019 07:31
Last Modified:	06 Aug 2019 07:31
URI:	https://eref.uni-bayreuth.de/id/eprint/51690