at Google ScholarTitle data
Mütterlein, Joschka ; Kunz, Reinhard ; Baier, Daniel:
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case.
In: Technological Forecasting and Social Change.
Vol. 145
(2019)
.
- pp. 113-124.
ISSN 0040-1625
DOI: https://doi.org/10.1016/j.techfore.2019.04.019
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 01 Aug 2019 09:06 |
| Last Modified: | 01 Aug 2019 09:06 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/51705 |