at Google ScholarTitle data
Stieler, Maximilian ; Germelmann, Claas Christian ; Walliser, Björn:
Rationality and Emotionality of Sponsorship Negotiations : Managerial Approaches to Sponsorship Decision-Making.
In: Marketing Review St. Gallen.
Vol. 36
(2019)
Issue 6
.
- pp. 44-51.
ISSN 1865-7516
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 30 Sep 2019 09:24 |
| Last Modified: | 30 Sep 2019 09:24 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/52512 |