ERef Bayreuth

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Media-Specific Persuasion Knowledge of Social Network Sites Users : an Exploratory Study

Title data

Föhr, Jonas ; Germelmann, Claas Christian:
Media-Specific Persuasion Knowledge of Social Network Sites Users : an Exploratory Study.
2018
Event: ACR European Conference , 21-23. Juni 2018 , Gent.
(Conference item: Conference , Speech )

Official URL:

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Additional notes:	Working Paper (erschienen in European Advances in Consumer Research, Band 11, S. 282)
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences 300 Social sciences > 330 Economics
Date Deposited:	11 Oct 2019 07:26
Last Modified:	21 Nov 2019 09:18
URI:	https://eref.uni-bayreuth.de/id/eprint/52742