at Google ScholarTitle data
Ströbel, Tim ; Woratschek, Herbert:
Sportmarken - Von traditionellen Ansätzen der Markenführung hin zum vernetzten Branding.
In: Nowak, Gerhard
(ed.):
Angewandte Sportökonomie des 21. Jahrhunderts. -
Wiesbaden
: Springer Gabler
,
2019
. - pp. 27-50
ISBN 978-3-658-26967-8
DOI: https://doi.org/10.1007/978-3-658-26968-5_2
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 07 Nov 2019 14:59 |
| Last Modified: | 07 Nov 2019 14:59 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/53091 |