at Google ScholarTitle data
Germelmann, Claas Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu ; Darke, Peter R.:
Congruence and Incongruence in Thematic Advertisement–Medium Combinations : Role of Awareness, Fluency, and Persuasion Knowledge.
In: Journal of Advertising.
Vol. 49
(2020)
Issue 2
.
- pp. 141-164.
ISSN 1557-7805
DOI: https://doi.org/10.1080/00913367.2020.1745110
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 07 May 2020 07:05 |
| Last Modified: | 07 May 2020 07:05 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/55110 |