at Google ScholarTitle data
Baier, Daniel ; Stöcker, Björn:
Maximizing Return on Investment from Direct Marketing Campaigns : A New Uplift Modeling Approach for Online Shops.
2020
Event: Data Analysis and Classification in Marketing (AG Marketing)
, November 14th – 15th, 2019
, Karlsruher Institut für Technologie (KIT), Karlsruhe.
(Conference item: Workshop
,
Speech
)
DOI: https://doi.org/10.5445/IR/1000119609
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 04 Jun 2020 08:16 |
| Last Modified: | 04 Jun 2020 08:16 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/55465 |