Approaching Digital Transformation : Development of a Multi-Dimensional Maturity Model

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Berger, Stephan ; Bitzer, Michael ; Häckel, Björn ; Voit, Christian:
Approaching Digital Transformation : Development of a Multi-Dimensional Maturity Model.
In: Proceedings of the 28th European Conference on Information Systems (ECIS). - Marrakech, Morocco , 2020
ISBN 978-1-7336325-1

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Abstract

Driven by the ever-faster emergence and adoption of digital technologies, digitalization materi-ally affects organizations. In particular in the manufacturing industry, the development from traditional manufacturers of physical products to providers of individual digital service solu-tions entails changes on all organizational levels, e.g. infrastructure or business model. Despite growing awareness about the importance of digital transformation, scientific and professional literature mostly focuses on selected aspects. Yet, a holistic approach is missing which is why managers still struggle to transform their organizations in a structured way. Against this back-drop, we develop a maturity model to guide organizational stakeholders in addressing digital transformation on all organizational levels. Based on design science research principles, we deductively and inductively derive 6 focus areas, 26 dimensions and associated capabilities. To revise and evaluate our model, we conduct evaluation rounds with researchers and industry experts. Our contribution is twofold: From an academic perspective, we add to the descriptive knowledge on digital transformation. For practitioners, we provide a profound basis for the development of a holistic digital transformation strategy by enabling the determination of an organization’s current and desired target state.