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Integrating Privacy Concerns Into the Unified Theory of Acceptance and Use of Technology to Explain the Adoption of Fitness Trackers

Title data

Reith, Riccardo ; Buck, Christoph ; Lis, Bettina ; Eymann, Torsten:
Integrating Privacy Concerns Into the Unified Theory of Acceptance and Use of Technology to Explain the Adoption of Fitness Trackers.
In: International Journal of Innovation and Technology Management. Vol. 17 (2020) Issue 7 . - 2050049.
ISSN 0219-8770
DOI: https://doi.org/10.1142/S0219877020500492

Official URL: Volltext

Project information

Project title:
Project's official title
Project's id
Projektgruppe WI Digitale Innovationswerkstatt
No information
Projektgruppe WI Digitalisierung
No information
Projektgruppe WI Digital Life
No information
Projektgruppe WI Digitales Innovationsmanagement
No information
Projektgruppe WI IoT
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Projektgruppe WI IT-Sicherheit und Datenschutz
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Abstract in another language

Connected fitness tracking devices enable various stakeholders to analyze sensitive personal infor-mation. Our investigation underlines the vital role of privacy concerns for the intention to use fitness trackers and support the integration into the nomological structure of UTAUT. The results show strong influences of privacy concerns, subjective norm and performance expectancy on the intention to use fitness tracking devices. While performance expectancy is not the strongest predictor anymore, effort expectancy does not show a significant influence on the intention to use fitness tracking devices. The proposed research model enhances the privacy calculus theory and provides essential theoretical and practical implications.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Privacy Concerns; Fitness Tracking; UTAUT; Privacy Calculus
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management and Digital Society
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management and Digital Society > Chair Business Administration VII - Information Systems Management and Digital Society - Univ.-Prof. Dr. Torsten Eymann
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Lehrstuhl Allgemeine Betriebswirtschaftslehre - Univ. Prof. Dr. Bettina Lis
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT
Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 07 Oct 2020 11:38
Last Modified: 20 Jul 2023 11:43
URI: https://eref.uni-bayreuth.de/id/eprint/57929