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Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration

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Number of items at this level: 52.

2021

Volltext
Ziewiecki, Sandra:
Influencer Marketing - Eine empirische Untersuchung des Einflusses des Influencer Marketings und von Influencern auf die Kaufabsicht.
Bayreuth , 2021 . - 278 p.
( Doctoral thesis, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00005419

Volltext
Reith, Riccardo ; Fortagne, Marius Arved ; Diel, Sören ; Buck, Christoph ; Lis, Bettina ; Eymann, Torsten:
Pandemic Containment with Digital Measures : Acceptance and Privacy Aspects of Contact Tracing Apps.
In: ECIS 2021 : Human Values Crisis in a Digitizing World. - 2021

2020

Volltext
Fischer, Maximilian ; Reith, Riccardo ; Lis, Bettina:
Paying mobile at the point of sale - a question of culture?
Bayreuth , 2020 . - 49 p.
DOI: https://doi.org/10.15495/EPub_UBT_00004719

Lis, Bettina ; Fischer, Maximilian:
Analyzing different types of negative online consumer reviews.
In: Journal of Product & Brand Management. Vol. 29 (2020) Issue 5 . - pp. 637-653.
DOI: https://doi.org/10.1108/JPBM-05-2018-1876

Lis, Bettina ; Neßler, Christian:
CSR in Germany : A European Perspective.
In: Schlegelmilch, Bodo B. ; Szőcs, Ilona (ed.): Rethinking Business Responsibility in a Global Context : Challenges to Corporate Social Responsibility, Sustainability and Ethics. - Cham, Schweiz : Springer, 2020 . - pp. 125-133 . - (CSR, Sustainability, Ethics & Governance )
DOI: https://doi.org/10.1007/978-3-030-34261-6_8

Volltext
Fischer, Maximilian:
Empirische Beiträge zum Konsumentenverhalten in digitalen Medien : Diffusion und Akzeptanz innovativer Technologien.
Bayreuth , 2020 . - IX, 237 p.
( Doctoral thesis, 2020 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00004962

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
Explaining the intention to use social trading platforms : an empirical investigation.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 90 (2020) Issue 3 . - pp. 427-460.
DOI: https://doi.org/10.1007/s11573-019-00961-2

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
How to Reach Technological Early Adopters? : An Empirical Analysis of Early Adopters' Internet Usage Behavior in Germany.
In: International Journal of Innovation and Technology Management. Vol. 17 (2020) Issue 2 . - No. 2050010.
DOI: https://doi.org/10.1142/S0219877020500108

Volltext
Reith, Riccardo:
Reshaping the Financial Landscape : Contributions to Research on the Acceptance of Innovative Financial Services in Payment, Investment Management and Insurance.
Bayreuth , 2020 . - III, 35 p.
( Doctoral thesis, 2020 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00004898

2019

Volltext
Reith, Riccardo ; Buck, Christoph ; Walther, Dennis ; Lis, Bettina ; Eymann, Torsten:
How Privacy Affects the Acceptance of Mobile Payment Solutions.
2019
Event: 27th European Conference on Information Systems (ECIS) , 08.-14.06.2019 , Stockholm and Uppsala, Sweden.
(Conference item: Conference , Paper )

Volltext
Reith, Riccardo ; Buck, Christoph ; Walther, Dennis ; Lis, Bettina ; Eymann, Torsten:
How Privacy Affects the Acceptance of Mobile Payment Solutions.
In: ECIS 2019 proceedings : Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. - Association for Information Systems, 2019

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
How to Reach Early Adopters? : An Empirical Analysis of Early Adopters' Internet Usage Behavior: An Abstract.
In: Rossi, Patricia ; Krey, Nina (ed.): Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). - Cham, Schweiz : Springer, 2019 . - pp. 905-906 . - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science )
DOI: https://doi.org/10.1007/978-3-030-02568-7_254

Lis, Bettina ; Neßler, Christian ; Ziewiecki, Sandra:
Influencer Marketing.
In: Wirtschaftswissenschaftliches Studium. Vol. 48 (2019) Issue 2/3 . - pp. 55-57.
DOI: https://doi.org/10.15358/0340-1650-2019-2-3-55

Einwiller, Sabine ; Lis, Bettina ; Ruppel, Christopher ; Sen, Sankar:
When CSR-based identification backfires : Testing the effects of CSR-related negative publicity.
In: Journal of Business Research. Vol. 104 (2019) . - pp. 1-13.
DOI: https://doi.org/10.1016/j.jbusres.2019.06.036

2018

Lis, Bettina ; Nienstedt, Heinz-Werner ; Günster, Christoph:
No public value without a valued public : An international comparison between Public Service Broadcasters in Germany and the United Kingdom.
In: International Journal on Media Management. Vol. 20 (2018) Issue 1 . - pp. 25-50.
DOI: https://doi.org/10.1080/14241277.2017.1389730

2017

Fischer, Maximilian ; Wömmel, Arna ; Reith, Riccardo ; Lis, Bettina:
A Generation Comparison of Mobile Payment Acceptance Factors : An Empirical Investigation.
In: 25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, Proceedings. - Guimarães, Portugal , 2017 . - pp. 2395-2412

2016

Neßler, Christian ; Lis, Bettina ; Fischer, Maximilian:
Entwicklungsstand des Mobile Payments.
In: Wirtschaftswissenschaftliches Studium. Vol. 45 (2016) Issue 11 . - pp. 611-615.
DOI: https://doi.org/10.15358/0340-1650-2016-11-611

Einwiller, Sabine ; Lis, Bettina ; Sen, Sankar:
Sensitivity of CSR‐based identification in the event of negative publicity.
In: Proceedings of the 2016 SCP Conference. - St. Pete Beach, FL : Society of Consumer Psychology, 2016

2015

Neßler, Christian ; Lis, Bettina:
Die Bedeutung von CSR im Rahmen der Unternehmensführung.
In: Wirtschaftswissenschaftliches Studium. Vol. 44 (2015) Issue 4 . - pp. 176-181.
DOI: https://doi.org/10.15358/0340-1650-2015-4-176

Neßler, Christian ; Lis, Bettina:
CSR: Controller's Responsibility? : Verantwortung als immaterieller Wert.
In: Der Betriebswirt. Vol. 56 (2015) Issue 4 . - pp. 16-19.
DOI: https://doi.org/10.3790/dbw.56.4.16

Neßler, Christian ; Lis, Bettina:
Good Governance – Mehr als nur eine Frage der Regulierung : Operationalisierung des Leitbildes des ehrbaren Kaufmanns.
In: Zeitschrift für Corporate Governance. Vol. 10 (2015) Issue 3 . - pp. 113-115.
DOI: https://doi.org/10.37307/j.1868-7792.2015.03.06

Neßler, Christian ; Lis, Bettina:
Das Ökonomische Prinzip und Unternehmensverantwortung : Corporate Social Responsibility als Marktkraft.
In: UmweltWirtschaftsForum. Vol. 23 (2015) Issue 4 . - pp. 145-151.
DOI: https://doi.org/10.1007/s00550-015-0376-1

2014

Neßler, Christian ; Lis, Bettina:
Corporate Governance – Eine unternehmenskulturelle Frage : „Weiche“ Rahmenfaktoren etablieren.
In: Zeitschrift für Corporate Governance. Vol. 9 (2014) Issue 3 . - pp. 106-108.
DOI: https://doi.org/10.37307/j.1868-7792.2014.03.04

Lis, Bettina ; Neßler, Christian ; Weiss, Maria-Teresa:
Corporate Social Responsibility : Ein Fall für die Balanced Scorecard?
In: Controller Magazin. Vol. 39 (2014) Issue 3 . - pp. 68-71.

Lis, Bettina ; Neßler, Christian:
Corporate Social Responsibility: Mehr als nur PR : Investoren goutieren Nachhaltigkeit.
In: Der Betriebswirt. Vol. 55 (2014) Issue 1 . - pp. 27-31.
DOI: https://doi.org/10.3790/dbw.55.1.27

Lis, Bettina ; Schulz, Jonathan:
Determinants of Passing on Viral Messages : Empirical Analysis of a Viral Marketing Campaign on Facebook.
In: Online Journal of Communication and Media Technologies. Vol. 4 (2014) Issue 4 . - pp. 14-33.
DOI: https://doi.org/10.29333/ojcmt/2484

Lis, Bettina ; Neßler, Christian:
Digitale Mundpropoganda.
In: Wirtschaftsinformatik. Vol. 56 (2014) Issue 1 . - pp. 73-75.
DOI: https://doi.org/10.1007/s11576-013-0398-7

Lis, Bettina ; Neßler, Christian:
Electronic Word of Mouth.
In: Business & Information Systems Engineering. Vol. 6 (2014) Issue 1 . - pp. 63-65.
DOI: https://doi.org/10.1007/s12599-013-0306-0

Neßler, Christian ; Lis, Bettina:
Signale setzen mit CSR-Reporting.
In: Controlling & Management Review. Vol. 58 (2014) Issue S8 . - pp. 84-90.
DOI: https://doi.org/10.1365/s12176-014-0969-5

2013

Volltext
Lis, Bettina:
Corporate Social Responsibility beeinflusst die Arbeitgeberattraktivität.
In: PERSONALquarterly. Vol. 65 (2013) Issue 3 . - pp. 37-40.

Lis, Bettina ; Horst, Marian:
Electronic Word of Mouth Impacts : A Spotlight on Customer Integration.
In: Journal of Media Business Studies. Vol. 10 (2013) Issue 4 . - pp. 41-62.
DOI: https://doi.org/10.1080/16522354.2013.11073571

Lis, Bettina:
In eWOM We Trust : A Framework of Factors that Determine the eWOM Credibility.
In: Business & Information Systems Engineering. Vol. 5 (2013) Issue 3 . - pp. 129-140.
DOI: https://doi.org/10.1007/s12599-013-0261-9

Lis, Bettina:
In eWOM We Trust : Ein Modell zur Erklärung der Glaubwürdigkeit von eWOM.
In: Wirtschaftsinformatik. Vol. 55 (2013) Issue 3 . - pp. 121-134.
DOI: https://doi.org/10.1007/s11576-013-0360-8

Oesterle, Michael-Jörg ; Lis, Bettina:
Internationales Organisationsmanagement.
In: Kisgen, Stefanie ; Dresen, Anne ; Faix, Werner G. (ed.): International management. - Stuttgart : Steinbeis-Edition, 2013 . - pp. 279-318

Nienstedt, Heinz-Werner ; Lis, Bettina:
More money from media consumers : Paid content and the German newspaper case.
In: Nienstedt, Heinz-Werner ; Russ-Mohl, Stephan ; Wilczek, Bartosz (ed.): Journalism and Media Convergence. - Berlin : de Gruyter, 2013 . - pp. 43-56 . - (Media convergence ; 5 )
DOI: https://doi.org/10.1515/9783110302899

Lis, Bettina ; Post, Martin:
Television Brand Management.
In: International journal of marketing. Vol. 52 (2013) Issue 2 . - pp. 95-106.

Lis, Bettina ; Post, Martin:
What's on TV? : The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective.
In: International Journal on Media Management. Vol. 15 (2013) Issue 4 . - pp. 229-244.
DOI: https://doi.org/10.1080/14241277.2013.863099

Lis, Bettina ; Einwiller, Sabine:
When Bad CSR Happens to 'Good' Companies : The Moderating Role of Identification.
In: Botti, Simona ; Labroo, Aparna A. (ed.): Making a difference : ACR 2013 proceedings. - Duluth, MN, USA : Association for Consumer Research, 2013 . - p. 795 . - (Advances in consumer research ; 41 )

2012

Lis, Bettina ; Libercka, Lennart ; Nienstedt, Heinz-Werner:
Erfolgreiche Nachrichten-Apps : Was deutsche Verlage von Angeboten aus dem US-Markt lernen können.
In: MedienWirtschaft. Vol. 9 (2012) Issue 3 . - pp. 22-35.
DOI: https://doi.org/10.15358/1613-0669-2012-3-22

Lis, Bettina ; Neßler, Christian:
Die Signaling-Theorie als Ansatz zur Erklärung der Wirkung der Corporate Social Responsibility im Rahmen der Arbeitgeberwahl.
In: Kaiser, Stephan ; Kozica, Arjan (ed.): Ethik im Personalmanagement : zentrale Konzepte, Ansätze und Fragestellungen. - Mering : Hampp, 2012 . - pp. 247-265 . - (DNWE-Schriftenreihe ; 21 )

Lis, Bettina ; Nienstedt, Heinz-Werner ; Proner, Patrick ; Yalazi, Gözde ; Mauch, Andreas:
SMEs Going Global : A Comparison of the Internationalization Strategies of Publishers and Online Social Networks.
In: International Review of Management and Marketing. Vol. 2 (2012) Issue 1 . - pp. 1-9.

2011

Berz, Jennifer ; Lis, Bettina:
Using Social Media for Branding in Publishing.
In: Online Journal of Communication and Media Technologies. Vol. 1 (2011) Issue 4 . - pp. 193-213.
DOI: https://doi.org/10.29333/ojcmt/2350

2010

Lis, Bettina:
Corporate social responsibility : eine empirische Analyse des Einflusses auf potentielle Arbeitnehmer.
Hamburg : Kovač , 2010 . - XX, 342 p. - (Schriftenreihe Nachhaltigkeits-Management ; 3 )

2009

Volltext
Lis, Bettina ; Bronner, Rolf ; Asgarian, Cyrus:
Going Private-Transaktionen : Eine Bestandsaufnahme des deutschen Kapitalmarktes.
In: Die Unternehmung. Vol. 63 (2009) Issue 4 . - pp. 465-484.

2007

Lis, Bettina:
Der Öffentlichkeitsbegriff bei Hannah Arendt.
Mainz , 2007 . - 155 Bl.
(Master's, 2007, Universität Mainz)

Bronner, Rolf ; Lis, Bettina ; Asgarian, Cyrus:
Kurswertreaktionen auf die Ankündigung von Börsenrückzügen.
In: Arbeitspapiere zur empirischen Organisationsforschung, 12/07. - Mainz , 2007 . - (Arbeitspapiere zur empirischen Organisationsforschung ; 39 )

This list was generated on Sun Dec 5 01:41:21 2021 CET.
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