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Co-destruction of value by customers : the example of silent protests

Title data

Stieler, Maximilian ; Weismann, Friederike ; Germelmann, Claas Christian:
Co-destruction of value by customers : the example of silent protests.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , September 2013 , Istanbul, Türkei.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Abstract
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Apr 2016 08:37
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5900