ERef Bayreuth

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State of the Art der Imagery-Forschung und ihre Bedeutung für den Handel

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
State of the Art der Imagery-Forschung und ihre Bedeutung für den Handel.
In: Gröppel-Klein, Andrea (ed.): Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag. - Wiesbaden : Dt. Univ.-Verl. , 2004 . - pp. 99-126
ISBN 978-3-322-87400-9
DOI: https://doi.org/10.1007/978-3-322-87400-9_4

Further data

Item Type:	Article in a book
Refereed:	No
Keywords:	Einzelhandelsstandort; Firmenimage; Konsumentenverhalten; Wahrnehmung; Einkaufsstättenwahl
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	No
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	08 Apr 2016 06:02
Last Modified:	10 Nov 2016 06:36
URI:	https://eref.uni-bayreuth.de/id/eprint/5901