at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Vertrauen in Menschen, Medien, "Medienmenschen" - eine verhaltenswissenschaftliche Analyse.
In: Bauer, Hans H.
(ed.):
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement. -
München
: Vahlen
,
2006
. - pp. 119-133
ISBN 3-8006-3317-5
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Apr 2016 06:11 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5910 |