ERef Bayreuth

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Is Specific Consumer Behaviour Influenced by Terminal Values or Does Yellow Press Set the Tone? : an Empirical Study

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Is Specific Consumer Behaviour Influenced by Terminal Values or Does Yellow Press Set the Tone? : an Empirical Study.
2004
Event: 33rd European Marketing Academy Conference (EMAC) , 18.-21.05.2004 , Mucia, Spanien.
(Conference item: Conference , Other Presentation type)

Further data

Item Type:	Conference item (Other)
Refereed:	Yes
Additional notes:	Abstract
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	No
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	06 Apr 2016 11:31
Last Modified:	10 Nov 2016 06:36
URI:	https://eref.uni-bayreuth.de/id/eprint/5920