at Google ScholarTitle data
Germelmann, Claas Christian:
Der Einfluß von Mund-zu-Mund-Propaganda und Werbung auf die Entstehung von Preisimages außerhalb des Point-of-Sale.
2001
Event: Forschungstagung Marketing, Freie Universität Berlin
, 2001
, Berlin, Deutschland.
(Conference item: Conference
,
Other
Presentation type)
Further data
| Item Type: | Conference item (Other) |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Apr 2016 11:39 |
| Last Modified: | 27 Feb 2024 11:57 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5925 |