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Der Einfluss von Einkaufsstättenschemata und inneren Bildern auf die Entstehung von Preisimages außerhalb des Point-of-Sale

Title data

Germelmann, Claas Christian:
Der Einfluss von Einkaufsstättenschemata und inneren Bildern auf die Entstehung von Preisimages außerhalb des Point-of-Sale.
Frankfurt (Oder) , 2001 . - (Arbeitspapier / Forschungsgruppe Konsum und Verhalten ; 30 )

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Further data

Item Type: Working paper, discussion paper
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 08 Apr 2016 06:55
Last Modified: 04 Apr 2019 05:40
URI: https://eref.uni-bayreuth.de/id/eprint/5926