ERef Bayreuth

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The Relevance of Memory Images and Word-of-Mouth for the Success of Shopping Centres

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
The Relevance of Memory Images and Word-of-Mouth for the Success of Shopping Centres.
2002
Event: 31st European Marketing Academy Conference (EMAC) , 2002 , Braga, Portugal.
(Conference item: Conference , Other Presentation type)

Further data

Item Type:	Conference item (Other)
Refereed:	Yes
Additional notes:	Abstract
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	No
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	06 Apr 2016 11:53
Last Modified:	10 Nov 2016 06:36
URI:	https://eref.uni-bayreuth.de/id/eprint/5928