ERef Bayreuth

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Die Bedeutung von Wahrnehmungs- und Gedächtnisbildern von Einkaufszentren

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Die Bedeutung von Wahrnehmungs- und Gedächtnisbildern von Einkaufszentren.
In: Möhlenbruch, Dirk ; Hartmann, Michaela (ed.): Der Handel im Informationszeitalter : Konzepte - Instrumente - Umsetzung. - Wiesbaden : Gabler , 2002 . - pp. 511-534
ISBN 978-3-663-01548-2
DOI: https://doi.org/10.1007/978-3-663-01548-2_26

Further data

Item Type:	Article in a book
Refereed:	No
Keywords:	Konsumentenverhalten; Wahrnehmung; Einkaufszentrum; Deutschland
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	No
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	08 Apr 2016 07:00
Last Modified:	10 Nov 2016 06:36
URI:	https://eref.uni-bayreuth.de/id/eprint/5929