at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Markenorientierte Führung von Handelsunternehmen unter Berücksichtigung der Betriebsformendynamik.
In: Bruhn, Manfred
(ed.):
Handbuch Markenführung. Band 1. -
Wiesbaden
: Gabler
,
2004
. - pp. 995-1022
ISBN 3-409-11968-X
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Apr 2016 11:28 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5936 |