at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
"Genügsamkeit" oder "Hang zum Luxus"? : Werte und ihre Bedeutung für das Konsumentenverhalten.
In: Wiedmann, Klaus-Peter
(ed.):
Fundierung des Marketing : Verhaltenswissenschaftliche Erkenntnisse als Grundlage einer angewandten Marketingforschung. -
Wiesbaden
: Deutscher Universitätsverlag
,
2004
. - pp. 177-203
ISBN 978-3-322-81694-8
DOI: https://doi.org/10.1007/978-3-322-81694-8_9
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Apr 2016 07:10 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5939 |