ERef Bayreuth

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When More Might Be Less : can Advertisements Improve the Impact of Positive Media Content On A Brand?

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
When More Might Be Less : can Advertisements Improve the Impact of Positive Media Content On A Brand?
2007
Event: Conference of the International Media Management Academic Association , 2007 , Saarbrücken, Deutschland.
(Conference item: Conference , Other Presentation type)

Further data

Item Type:	Conference item (Other)
Refereed:	Yes
Additional notes:	Abstract
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	No
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	06 Apr 2016 11:58
Last Modified:	10 Nov 2016 06:36
URI:	https://eref.uni-bayreuth.de/id/eprint/5940