at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Globalising the Idea that the "Customer is King" : the Case of Shopping Centre Internationalisation to Poland.
In: Zentes, Joachim
(ed.):
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven. -
Wiesbaden
: Gabler
,
2011
. - pp. 611-628
ISBN 978-3-8349-6793-0
DOI: https://doi.org/10.1007/978-3-8349-6793-0_36
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Apr 2016 07:17 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5942 |