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Revealing an Advertising Myth : How Supportive is Editorial Support?

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Revealing an Advertising Myth : How Supportive is Editorial Support?
2010
Event: ACR North American Conference , 07.-10.10.2010 , Jacksonville.
(Conference item: Conference , Speech )

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Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Abstract (erschienen in Advances of Consumer Research, Band 38)
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 May 2016 06:55
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5948