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Improving Attitude towards Compliance with Medication through a Public Health Campaign : A Field Study

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Improving Attitude towards Compliance with Medication through a Public Health Campaign : A Field Study.
2011
Event: ACR European Conference , 2010 , London.
(Conference item: Conference , Speech )

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Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Abstract (erschienen in European Advances in Consumer Research, Band 9, S.500-501)
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 10 May 2016 08:38
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5949