ERef Bayreuth

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Why Students Identify with Their University : a "Students as Active Participants" Paradigm Perspective

Title data

Germelmann, Claas Christian ; Stieler, Maximilian ; Röder, Thomas:
Why Students Identify with Their University : a "Students as Active Participants" Paradigm Perspective.
2013
Event: 42nd European Marketing Academy Conference (EMAC) , Juni 2013 , Istanbul, Türkei.
(Conference item: Conference , Speech )

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Additional notes:	Abstract
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	11 Apr 2016 08:42
Last Modified:	10 Nov 2016 06:36
URI:	https://eref.uni-bayreuth.de/id/eprint/5952