at Google ScholarTitle data
Germelmann, Claas Christian:
Review of:
Aradhna Krishna (Hrsg.): Sensory Marketing : Research on the Sensuality of Products.
In: Transfer, Werbeforschung & Praxis.
Vol. 55
(2010)
Issue 2
.
- p. 67.
ISSN 1436-798X
Further data
| Item Type: | Review |
|---|---|
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Apr 2016 09:08 |
| Last Modified: | 11 Jul 2023 07:52 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5960 |