at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Internationales Marketing. Teil 1: Grundlagen und Marktbearbeitungsstrategien.
In: Häberle, Siegfried Georg
(ed.):
Das neue Lexikon der Betriebswirtschaftslehre. -
München
: Oldenbourg
,
2008
. - pp. 814-816
ISBN 978-3-486-58305-2
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Apr 2016 09:57 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5965 |