at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Vom "Mall-Walking" bis zu "Blitzeinkäufen" : wie verhalten sich Konsumenten in einem Shopping-Center?
In: Falk, Bernd ; Bays, Wolfgang R.
(ed.):
Shopping-Center-Handbuch : Development - Management - Marketing. -
Starnberg
,
2009
. - pp. 347-355
ISBN 978-3-00-027250-9
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Apr 2016 12:21 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5966 |