Title data
Medien im Marketing : Optionen der Unternehmenskommunikation.
ed.: Gröppel-Klein, Andrea ; Germelmann, Claas Christian
Wiesbaden
:
Gabler
,
2009
. -
XVII, 553 p.
ISBN 978-3-8349-8082-3
DOI: https://doi.org/10.1007/978-3-8349-8082-3
Further data
| Item Type: | Book / Monograph |
|---|---|
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Apr 2016 10:18 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5968 |