at Google ScholarTitle data
Germelmann, Claas Christian:
Können positive Medienberichte die Werbewirkung erhöhen? Eine experimentelle Studie.
2009
Event: 39. Jahrestag der wissenschaftlichen Kommission Marketing im VHB
, 2009
, Mannheim, Deutschland.
(Conference item: Conference
,
Other
Presentation type)
Further data
| Item Type: | Conference item (Other) |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Apr 2016 13:11 |
| Last Modified: | 15 Dec 2023 08:25 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5971 |