at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
"Der Kunde ist König" : subjektiv empfundene Kundendominanz als Erfolgsfaktor.
In: Marketing Review St. Gallen.
Vol. 27
(2010)
Issue 3
.
- pp. 32-37.
ISSN 1865-7516
DOI: https://doi.org/10.1007/s11621-010-0044-3
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Apr 2016 09:59 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5976 |