ERef Bayreuth

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Targeted Ads and Embedded Ad Links in a Social Media Context : a Preliminary Experimental Investigation

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Targeted Ads and Embedded Ad Links in a Social Media Context : a Preliminary Experimental Investigation.
2010
Event: French-Austrian Workshop on Consumer Behavior , 2010 , Saarbrücken, Deutschland.
(Conference item: Workshop , Other Presentation type)

Further data

Item Type:	Conference item (Other)
Refereed:	Yes
Additional notes:	referierter Konferenzbeitrag
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	No
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	07 Apr 2016 13:07
Last Modified:	27 Feb 2024 12:31
URI:	https://eref.uni-bayreuth.de/id/eprint/5977