On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail

Titelangaben

Strüker, Jens ; Accorsi, Rafael ; Müller, Günter:
On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail.
In: Proceedings of the 10th IEEE Conference on E-Commerce Technology and the Fifth IEEE Conference on Enterprise Computing, E-Commerce and E-Services. - Piscataway, NJ : IEEE , 2008 . - S. 44-49
DOI: https://doi.org/10.1109/CECandEEE.2008.101