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Essays zu methodischen Weiterentwicklungen zur Identifizierung von kundenwichtigen Merkmalen und deren Anwendung in der Produktgestaltung

Title data

Baumert, Katrin:
Essays zu methodischen Weiterentwicklungen zur Identifizierung von kundenwichtigen Merkmalen und deren Anwendung in der Produktgestaltung.
Bayreuth , 2020
( Doctoral thesis, 2020, Brandenburgische Technische Universität Cottbus-Senftenberg)

Further data

Item Type: Doctoral thesis
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 Apr 2021 06:19
Last Modified: 22 Apr 2021 06:19
URI: https://eref.uni-bayreuth.de/id/eprint/64854