at Google ScholarTitle data
Sänn, Alexander ; Baier, Daniel:
Lead Users and Non-Lead Users : Breakthrough Preferences Measured by Online Analysis.
In:
Proceedings of the R&D Management Conference 2012 : Creating and capturing value through R&D management and innovation. -
Grenoble
,
2012
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Feb 2015 07:35 |
| Last Modified: | 11 Feb 2015 07:35 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6691 |