at Google ScholarTitle data
Baumert, Katrin ; Baier, Daniel ; Brusch, Michael ; Tursch, Philipp:
Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik : Vorgehensweise und Anwendung am Beispiel Smartphones.
In:
Woll, Ralf ; Uhlemann, Matthias (Hrsg.): Vielfalt Qualität - Tendenzen im Qualitätsmanagement. -
Aachen
: Shaker
,
2012
. - pp. 145-161
. - (Berichte zum Qualitätsmanagement
; 13
)
ISBN 978-3-8440-0799-2
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Feb 2015 09:28 |
| Last Modified: | 11 Feb 2015 09:28 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6698 |