at Google ScholarTitle data
Sänn, Alexander ; Baier, Daniel:
Lead Users and Non-Lead Users : Do Their Preference Really Differ in Product Design?
In:
Proceedings of the 18th IPDM Conference. -
Delft
,
2011
. - pp. 222-223
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 12 Feb 2015 08:50 |
| Last Modified: | 12 Feb 2015 08:50 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6711 |